Holly Willoughby is preparing for one of the biggest career moves of her broadcasting life as the former This Morning star officially confirmed the launch of her brand-new YouTube series, marking a bold step away from traditional television and into the rapidly growing world of digital media.

The presenter, 45, has unveiled the first look at her latest project, revealing a vibrant pink logo and confirming that the show, titled Together, will launch later this month.

The announcement marks a significant new chapter for Holly, who spent almost a quarter of a century as one of British television’s most recognisable faces before deciding to take greater control of her career.

Sharing the news with fans, Holly created a dedicated Instagram page for the upcoming series, posting the show’s colourful branding alongside the simple message: “Coming soon.”

The account’s biography teased what viewers can expect, reading: “We are almost ready to get together…” while directing followers to the programme’s new YouTube channel ahead of its official debut.

Unlike many celebrity-led digital projects, Together is not simply another presenting role.

Instead, Holly is taking creative control by producing as well as hosting the programme, making it one of the most ambitious professional ventures of her career.

The new series is reportedly being self-funded, giving Holly complete freedom over the direction, style and content of the show as she moves away from the structure of traditional daytime television.

It is understood she is working alongside the experienced team at Hungry Bear Media, the production company founded by her husband Dan Baldwin.

The company has produced a number of successful television programmes, including Gladiators and Michael McIntyre’s Big Show, giving Holly access to a production team with extensive experience creating entertainment for mainstream audiences.

Digital specialists Evie Radford and Emily McCafferty are also involved in the project.

The pair co-founded Because of Socials and have worked with several high-profile personalities, helping them build audiences across online platforms and social media.

Their involvement suggests Together has been designed with digital viewing habits in mind rather than simply replicating a traditional television programme online.

The project has reportedly been in development for several months.

Earlier this year it emerged that Holly had been quietly working on plans for a new platform after deciding that the future of entertainment increasingly lies beyond conventional broadcasting.

According to sources close to the presenter, Holly has become increasingly interested in how audiences consume content.

Rather than relying solely on scheduled television, viewers are now spending more time watching creators and personalities across YouTube, TikTok and other streaming platforms.

Friends say Holly believes this shift represents an opportunity to reinvent herself professionally.

After spending years fronting some of Britain’s biggest television programmes, she is now hoping to build something that belongs entirely to her.

One source previously explained that Holly wanted to create her own brand rather than continue moving between established television formats.

They suggested she recognised that the media landscape has changed dramatically over the past decade and wanted to embrace those changes rather than resist them.

The decision also comes after an extraordinarily difficult period in Holly’s personal and professional life.

In 2023 she stepped away from This Morning following the discovery of a shocking kidnap, rape and murder plot targeting the presenter.

Former security guard Gavin Plumb was later convicted and sentenced to life imprisonment over the plot, which deeply affected Holly and her family.

The ordeal brought an abrupt end to one of the most successful presenting partnerships in British television.

Having spent 14 years hosting This Morning, Holly suddenly found herself away from the daily routine that had defined much of her career.

For years she had been one of ITV’s busiest stars, juggling multiple presenting roles while becoming a familiar face in millions of homes each weekday morning.

Following her departure, Holly understandably chose to reduce her television commitments while focusing on herself and her family.

Although she returned to television for further series of Dancing On Ice and later fronted Netflix’s adventure reality programme Celebrity Bear Hunt, those appearances were more selective than the relentless schedule she had previously maintained.

Industry insiders believe the presenter has become far more careful about the projects she chooses.

Rather than accepting every major television opportunity, Holly is now prioritising work that offers greater creative satisfaction and flexibility.

Reports have suggested she turned down several presenting opportunities, including a chance to host the revived game show You Bet.

While she continues to maintain a positive relationship with ITV, those close to her insist she is in no rush to return to the kind of demanding schedule she once had.

Instead, Together represents an opportunity to build something entirely on her own terms.

By producing the programme herself, Holly gains creative control over everything from the format to the guests, allowing her to shape the series without the limitations that can accompany traditional television production.

The move also reflects wider changes across the entertainment industry.

Increasing numbers of established broadcasters, actors and celebrities are launching independent online platforms as audiences continue migrating towards digital viewing.

Streaming services and creator-led channels have transformed how viewers consume entertainment, with many choosing flexible on-demand content over scheduled television.

For presenters with established fan bases, YouTube offers the opportunity to reach audiences directly while retaining ownership over their own content.

That independence appears to be one of the attractions for Holly.

Supporters believe the project demonstrates her willingness to evolve with changing media trends rather than relying solely on the career path that made her famous.

Friends have described Holly as excited by the challenge, saying she understands there are risks involved but believes now is the right moment to try something different.

Launching an independent production inevitably carries uncertainty, particularly in an increasingly crowded online marketplace.

However, Holly’s years of broadcasting experience and loyal audience could provide a strong foundation for the new venture.

The announcement has also reignited discussion about Holly’s career following her departure from daytime television.

While some critics have questioned whether stepping away from mainstream broadcasting was the right decision, supporters argue she has earned the opportunity to redefine her career after decades at the top of the industry.

Those close to the presenter have also suggested that criticism directed towards Holly often reflects broader attitudes faced by successful women in television.

They argue that speculation about whether her career is “over” ignores both her achievements and the fact she continues to secure high-profile projects.

For Holly, however, the focus now appears firmly fixed on the future.

Rather than attempting to recreate the past, she is embracing a platform that offers greater freedom, flexibility and creative control.

As Together prepares to launch later this month, it will represent more than simply another presenting job.

It is the first major project to be built entirely around Holly’s own vision, marking a fresh start for one of Britain’s most recognisable television personalities as she enters a new era of her career.