Victoria Beckham was surrounded by much of her family as she celebrated the launch of a special pop-up for her latest fragrance in New York City on Friday, but one familiar face remained notably absent.

The fashion designer and former Spice Girl was joined by husband David Beckham, sons Romeo and Cruz, daughter Harper and Cruz’s girlfriend Jackie Apostel as they gathered at Caffe Paradiso to mark the latest milestone for her fragrance, Portofino ’97.

While the family appeared relaxed and united throughout the event, Brooklyn Beckham was once again nowhere to be seen despite living in the United States with his wife, Nicola Peltz.

His continued absence comes amid the widely reported rift that has overshadowed several recent Beckham family occasions.

Victoria, 52, looked delighted as she greeted guests before sharing affectionate moments with her children during the launch.

Photographs from the event showed her warmly embracing Romeo, 22, while later posing alongside David, Cruz, Harper and Jackie for a family picture celebrating the occasion.

Dressed in an elegant sleeveless black dress, Victoria opted for her signature understated style as she welcomed friends and supporters to the New York event.

She completed the sophisticated look with minimal accessories and her trademark polished hairstyle, allowing the fragrance launch itself to take center stage.

David, meanwhile, looked characteristically sharp in a tailored navy suit.

The former England captain was seen sipping an iced coffee while chatting with family members and guests seated around a private outdoor table.

Romeo embraced a more casual look for the afternoon, wearing a simple white T-shirt paired with a backwards red baseball cap.

Harper, now 15, also joined her parents and brothers, continuing a busy summer that has seen the Beckham family travel extensively across the United States during the FIFA World Cup.

Cruz, 21, attended alongside girlfriend Jackie Apostel, who once again fueled speculation surrounding the seriousness of their relationship.

The couple appeared inseparable throughout the gathering, smiling together in photographs before heading later that evening to Cruz’s listening party at White Oak Tavern.

Jackie opted for a stylish combination of denim jeans and a cream blouse, while Cruz kept his outfit relaxed for the celebrations.

Throughout the afternoon, the Beckham family appeared in high spirits as they enjoyed coffee, pastries and conversation with friends at the outdoor café.

Victoria’s fragrance launch marked another successful stop in what has become an especially busy American summer for the family.

Over recent weeks, David and several members of the Beckham family have followed England’s progress throughout the World Cup, attending multiple matches across the country.

The football tournament has provided numerous public family appearances, with Victoria, Romeo, Harper and Cruz regularly joining David in the stands.

Brooklyn, however, has remained absent from every outing.

Despite living only a flight away in Los Angeles, he has not been seen alongside his parents or siblings during any of the family’s World Cup appearances.

His absence has become increasingly noticeable as speculation surrounding the family’s reported estrangement continues.

On Wednesday, cameras captured an emotional moment after England’s World Cup journey came to an end against Argentina in Atlanta.

England had looked on course for victory before Argentina mounted a dramatic late comeback to win 2-1.

David appeared visibly devastated following the final whistle.

Television viewers noticed Cruz immediately leaning toward his father to comfort him after Argentina scored the decisive goal in the closing moments.

The heartfelt exchange quickly spread across social media.

One viewer wrote that watching David being comforted by his youngest son had been “the sweetest thing” they had seen during the match.

Another described the embrace between father and son as “wholesome,” with many praising Cruz for supporting David during the emotional defeat.

The family’s close bond during the tournament has only intensified discussion about Brooklyn’s continued distance.

According to previous reports, Brooklyn has not publicly acknowledged several important family milestones since tensions emerged around the time of David’s 50th birthday celebrations.

He also did not publicly mark Father’s Day this year.

Reports last month suggested Brooklyn had been unhappy after his parents included him in a Father’s Day tribute despite their strained relationship.

According to those reports, he wanted his parents to stop making public references to him.

It has also previously been reported that Brooklyn blocked both David and Victoria on Instagram before lawyers acting on his behalf requested that future communication be handled through legal representatives.

Neither Brooklyn nor his representatives have publicly commented further on those reports.

The reported family tensions have continued to attract attention in recent months, particularly following Brooklyn’s involvement in a high-profile advertising campaign.

Earlier this year, he appeared in a promotional campaign for food delivery company DoorDash.

The advertisements referenced him watching the 2026 FIFA World Cup from home.

In one teaser, Brooklyn smiled before saying: “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home.”

“It’s a long story.”

The campaign immediately generated significant online discussion, with some viewers interpreting the line as an apparent reference to his reported separation from his family.

A longer version of the commercial released later prompted further debate across social media.

Some critics questioned whether the campaign contradicted Brooklyn’s previously stated desire for privacy.

Others defended his right to pursue commercial opportunities independent of his famous parents.

Reports have suggested Brooklyn received a substantial fee for participating in the campaign.

According to previous media reports, the agreement was believed to be worth at least one million dollars.

One source was quoted as saying that the partnership demonstrated his own commercial appeal beyond the Beckham family name.

However, separate reports suggested some people close to the Beckham family were disappointed by the campaign.

One source claimed relatives found it difficult to see the family’s reported personal struggles referenced in a commercial context.

Those close to David and Victoria have consistently maintained that they remain saddened by the ongoing situation.

Neither David nor Victoria has publicly criticized their eldest son.

Instead, recent public appearances have focused on supporting one another professionally and personally.

Friday’s fragrance launch was another example of that united front.

Victoria’s latest fragrance, Portofino ’97, draws inspiration from memories of the Italian Riviera and continues the expansion of her luxury beauty and fashion business.

The New York pop-up gave fans an opportunity to experience the scent while also celebrating Victoria’s growing influence within the premium beauty market.

The launch comes during an especially busy period for the former Spice Girl.

Although she remained in New York with David for the World Cup, her schedule means she is expected to miss another major personal occasion this weekend.

Victoria will be absent from Melanie Chisholm’s wedding to Chris Dingwall in England’s Lake District because of her existing commitments in the United States.

Despite being unable to attend, sources have suggested Victoria remained closely involved in the celebration by designing Mel C’s wedding gown as a personal gift.

Meanwhile, David continues balancing his football commitments with family life, while Victoria’s business ventures show no sign of slowing down.

As for Brooklyn, his absence from yet another Beckham family gathering is likely to continue fueling public curiosity.

For now, however, Friday belonged to Victoria as she celebrated another career achievement surrounded by David, Romeo, Cruz, Harper and Jackie—a family gathering that projected warmth and togetherness, even as questions surrounding the missing eldest son continue to dominate headlines.